Marketers and Data Privacy with Sharon Toerek

On Top of PR with Jason Mudd

English - December 21, 2021 10:00 - 33 minutes - 23 MB - ★★★★★ - 17 ratings
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Previous Episode: How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman

Next Episode: What to ask before hiring a PR agency with Jason Mudd

Our guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Five things you’ll learn from this episode:

Common data compliance mistakes companies makeWhat General Data Protection Regulation (GDPR) is and its effects on marketers in the United StatesThe importance of a team that can look at consumer data from a marketing, legal, and technological point of viewQuestions brands should be asking to ensure responsible data practicesWhy marketers should have a response plan in place for data inquiries

Quotables

“If listeners could come away with one thing from this conversation, it would be to remember that it doesn't matter where you are. It doesn't matter where your agency is. It matters where your consumer is sitting. And so, if you're that unlucky company who maybe has 10, 20, 100 consumers in Germany on your list, you've got to comply with GDPR.” — @SharonToerek“Ultimately, all roads are going to point back to the brand when it comes to being responsible for complying with the law.” — @SharonToerek“Have a plan ready for how you're going to respond to consumers before you even launch the campaign.” — @SharonToerek“I love it when we take responsibility and we do things ethically as an industry, and we push others to do the same thing. Even if we're dragging people along and trying to get them to come along with us (kicking and screaming), I think it's the right thing to do for the industry.” — @JasonMudd9

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About Sharon Toerek

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. She focuses on clients in the advertising, marketing, and creative services industries, helping creative professionals protect, engage, and monetize their creative assets.

Guest’s contact info and resources:

Sharon Toerek on Twitter Sharon Toerek on LinkedIn More about Sharon on her blog, Legal + Creative

Additional Resources:

Previous On Top of PR episode on social media disclosure

Episode recorded: Nov 18, 2021

Twitter Mentions

@sharontoerek