What Does It Mean to Be a "Wellness Influencer" in 2023?

Everybody eats, which means it's likely that at some point you've found yourself on the receiving end of unsolicited diet & health advice from someone lacking credibility and a fundamental understanding of nutrition science in research and practice. For healthcare practitioners, staying informed is a part of the job description— yet somehow, getting accurate, trustworthy, and credible nutrition information has become more elusive than ever in 2022, where influence & expertise can be so easily conflated.

Keri Glassman is a Registered Dietitian, author, media expert, and the founder & CEO of Nutritious Life and The Nutritious Life Studio— an online education platform that provides nutrition & wellness education programs to support professionals in the wellness industry to build & grow their businesses.

We cover: 

The difference between "expert" vs. "influencer" in the wellness space  Effective communications strategies for healthcare practitioners Why empowering entrepreneurs, small business owners and creators with credible nutrition information is critical to the dietetics profession What dietitians don't learn in graduate school: Starting, growing & scaling an online business; digital marketing 101, and creating an effective media & content strategy that cultivates your community

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD.

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Following the show Leaving a 5-star rating & review Sharing something you loved from the episode on social (& tagging me, @jaclynlondonrd)

*Advice provided on this podcast should not replace medical advice provided by your physician.