Wellness Export: A Deep-Dive on Scandinavian Hygge

Martin, Mathias & Mads Klarborg are the sons of Etly Klarborg, founder & designer of Klarborg, a Danish design brand with the primary goal of spreading joy, happiness, and hygge through its whimsical cast of characters. On today’s episode, we discuss: 

Growing up Klarborg: The trials & triumphs of working for a family owned & operated company– how this helps achieve business objectives, how it (sometimes) gets in the way, and what each Klarborg brother values most about their role within the Klarborg empire. 

Holiday 365: What it means to work for a company that’s primarily focused around the holiday season; how this impacts business strategy & planning throughout the year, and what the Klarborg brothers see as their primary advantage to working for a company that's rooted in togetherness,  celebration, love & cherishing the  holiday spirit above all else. (I’ll be honest, I’m imagining their work life a bit like Santa’s Workshop…)

Hygge for Improving Mental Health: What this word really means, what it does NOT mean, and how it’s been commercially applied to-date in the United States. Plus, how the concept has evolved in the U.S. for American brands &  consumers, and what we’re getting right (and wrong) about bringing this concept to life with more authenticity  in our everyday lives.

Exporting Hygge: How do you export a mindset/vibe/feeling/practice that’s built around community in an increasingly digital world? The Klarborg brothers debunk hygge myths & discuss the concept of exporting Danish wellness for U.S. consumers.

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**Advice provided on this podcast should not replace medical advice provided by your physician.