Welcome to a New Era of Brand Building in CPG

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My guest today is Sara Brooks, co-founder of Goldilocks, a founder-first CPG consultancy. Prior, Sara was the founder & CEO of Covet PR, an agency she founded in 2014 that quickly became one of the fastest growing firms in the country and ultimately was acquired in 2020 by Power Digital. Sara shares her wisdom with me from her extensive experience working with consumer brands at all stages– from pre-revenue to post-IPO– with her brilliant mind & laser focus on founder-led businesses that are truly disruptive.

We discuss: How brand-building has evolved from 2014-2023 (what’s changed and what’s stayed the same); need-to-know advice for aspiring and established founders of consumer brands; a wellness industry market overview; what makes for an iron-clad brand strategy vs. a total “flop” in better-for-you food & beverage brands in 2023, and Sara’s predictions on where the better-for-you food industry is headed over the next decade and beyond.

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