The (New) Essential Qualities of Effective Leadership

The Business of Wellness

English - January 26, 2023 07:00 - 1 hour - 124 MB - ★★★★★ - 32 ratings
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Previous Episode: How Should Wellness Brands Approach Customer Conversion in 2023?

Next Episode: Food Shopping & Storage: How to Optimize the ROI of Your Grocery Cart

Rajeev Kapur is the CEO of 1105 Media & author of, “Chase Greatness: Enlightened Leadership for the Next Generation of Disruption.” We discuss:

What exactly do Gen Z & Millennial employees really want from their employer? The fundamental sales skills every business owner should master Why transitioning to an omnichannel marketing & lead gen strategy is critical in a post-pandemic economy Defining “enlightened leadership” and the unique ways wellness brands can leverage specific strategies for employee satisfaction & customer retention How to leverage data as an accountability tool for preventative health practitioners & business owners Why current geopolitical problems provide opportunities for private strategic initiatives that both (1) generate revenue and (2) benefit customers, employees, & shareholders A live case study (!): Navigating content marketing & brand activation challenges for preventative health & wellness brands in February (American Heart Month, Black History Month)

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*Advice provided on this podcast should not replace medical advice provided by your physician.