REPLAY: Recapping the Biggest Wellness Trends of 2023 - Part 1
The Business of Wellness
English - November 30, 2023 07:00 - 38 minutes - 78.7 MB - ★★★★★ - 32 ratingsSelf-Improvement Education Arts Food Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to this week’s REPLAY episode of The Business of Wellness!
Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023.
What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners!
Today’s episode is a replay of part one of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022.
This episode specifically deep-dives on three key areas of opportunity for consumer wellness brands. I get into why I think doing each of these three things can help brands, businesses, products, and services to not only survive the forthcoming economic downturn, but actually thrive during a challenging & competitive period.
We discuss:
What is "wellness" and why is it so difficult to define? Our current healthcare model (& why it's more closely aligned with "sickcare") Trepidation among health professionals to discuss weight in a conversation about preventative health The relationship between food and health (and how this impacts everything else we do in the name of "self-care.") Redefining our current understanding of self-carePlus, three ways to recession-proof a wellness brand, including:
Focus on your unique value proposition (intentionality) vs. ideology Provide services and/or products that eliminate barriers to behavior change Provide opportunities for customers to build meaningful connectionThanks for listening to The Business of Wellness with Jaclyn London, MS, RD.
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*Advice provided on this podcast should not replace medical advice provided by your physician.