Food Product Marketing 101

Denis Kaser is head of international marketing for Le Gruyère AOP. He has extensive experience in the marketing world, including with food and drink companies. He is passionate about sharing the stories of the people behind Le Gruyère AOP and his home country of Switzerland, in addition to the promotion of what has been consistently named the world's best cheese. We discuss: 

Le Gruyere AOP production in Switzerland: From the care & animal welfare practices employed to maintain the health of the dairy cows, to the aging process and optimal climate conditions for creating the ideal (and most delicious) wheel of  Le Gruyere AOP.  International food product marketing, plus how and why marketing a commodity product from Switzerland is so different from traditional CPG food product marketing around the world.  Denis’ marketing background and experience, and what makes working for Le Gruyere AOP so special, unique, and different.  Key learnings about the storytelling of food production that any food marketer will want to hear. 

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