Behind the Scenes of a DTC Wellness Product Launch - R&D and Supply Chain, Go-To-Market Strategy & Brand Storytelling

The Business of Wellness

English - December 22, 2022 07:00 - 58 minutes - 109 MB - ★★★★★ - 32 ratings
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Previous Episode: Nootropics, Collagen, Gut Health & Hormone Balance: Unpacking The Biggest Wellness Buzzwords of 2022

Next Episode: 3 Things Consumer Wellness Brands MUST Do to Stay Recession-Proof in 2023

Katya Eckert is the founder & CEO of A Domani, a thermoregulating sleepwear brand that just launched in November, 2022.

We discuss:

Going from "consumer" to "founder" — Katya's research-to-action process The current state of the global supply chain and predictions on how it will impact ecommerce & DTC brands in 2023 What it means to change careers personally and professionally Fiber science & tech innovation in thermoregulating fashion & the impact this could have on the wellness industry at large Strategies for customer acquisition, content marketing and building brand awareness from the ground up

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD.

Support The Business of Wellness by following the show on Apple Podcasts & leaving a 5-star rating & review Follow A Domani Follow me & stay in touch Follow on YouTube

*Advice on this podcast should not replace medical advice provided by your physician.