28. Lori Taylor: Building Fresh Produce's Brand

The Business of Wellness

English - March 31, 2022 09:00 - 1 hour - 173 MB - ★★★★★ - 32 ratings
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Previous Episode: 27. Rachel Rothman: Which health tech products are worth your investment?

Next Episode: 29. Dr. Will Bulsiewicz: Gut health myths, debunked.

1/10 Americans are eating the recommended amount of veggies & fruit per day, according to the CDC. But WHY do we have 2022 Super Bowl ads for crypto and not kale? Lori Taylor, the founder and CEO of The Produce Moms joins me for a fascinating conversation about all things produce - from the marketing myths to fruit & veg growers' myriad growth opportunities; what it takes to build a brand in the produce industry & supermarket aisle; why the EWG's Dirty Dozen is bullshit, and what the future of fresh produce & distribution means for consumers. I learn something new from Lori everytime she speaks, so this episode is truly packed with useful insights and actionable tips for produce growers & marketers; CPG brands, retailers, and consumers.

Q&A: "What's your take on breakfast cereal? Any brands you recommend?"

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