Welcome back to part two of The Business of Wellness: 2023 Trend Forecast! 

Today I'm discussing the top five key areas of growth for consumer wellness brands, businesses, products & professional tools you need to know about for 2023 across food, nutrition, fitness, and wellness. Here's a snapshot of what's discussed on this episode:

Science-based “personalization” vs. a customer’s own personalized experience. Why this nuance is critical to the growth and longevity of your brand & business.  How and why accessibility and immersion are essential to brand experience. These aren't bugs, they're mandatory features that have become (and will continue to be) so critical to food, nutrition & fitness brands in 2023  Lifestyle optimization vs. decreased risk of chronic disease - a snapshot across categories. The noticeable shift from focusing on  long-term health to optimization of present-day lifestyle  ChatGPT & the impact of AI on wellness brands, solo practitioners & healthcare professionals. How the next generation of AI will expand communication and reach for products & brands  in the wellness space (...plus, a live demo!).  Redefining nostalgia for 2023+: Food culture & the next generation of food trends from Sicily to Nigeria to the year 2002. 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

Catch up on part one of the 2023 trend forecast: 3 Things Consumer Wellness Brands MUST Do to Stay Recession-Proof in 2023 Follow, rate & review The Business of Wellness on Apple Podcasts  Find me & get in touch Follow me on YouTube for the full video podcast (and more!)

*Advice provided on this podcast should not replace medical advice provided by your physician.