On The Road Podcast E06 Marketing Dan Jeziorski
On The Road
English - August 04, 2020 14:00 - 21 minutes - 30 MBEntrepreneurship Business employee training employee development co-employment peo payroll services full accounting services tax preparation services tax planning services hr services safety management Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: On The Road E05 - Dental: Krysten Garduno
What is branding…and what can it do for a company? Learn those answers and a whole lot more, as Avitus Group Vice President Eli Johnson interviews the company’s Director of Marketing, Dan Jeziorski.
Key takeaways:
Branding isn’t just about the look; it’s about messaging that inspires confidence and trust
The first questions that should be asked is about brand, not advertising
Consistent marketing of a strong brand can grow businesses in good times, and it can help sustain businesses in rough times