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People, stories, data, and delight – get real for success in omnichannel teams
Omnichannel by OmnichannelX
English - November 27, 2019 17:09 - 34 minutes - 55.2 MB - ★★★★★ - 1 ratingMarketing Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Omnichannel strategy implementation at IBM – Marie Girard Podcast
Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?