Spotlight Series | Building A Retail Media Network With ciValue VP of Marketing Pearl Lieberman

In the latest Omni Talk Spotlight Series, Anne Mezzenga sits down with ciValue VP of Marketing Pearl Lieberman to talk about Retail Media Networks and why many retailers and brands already have all the data they need to get them started.

In this episode, Pearl and Anne discuss:

- How ciValue helps retailers deploy machine learning and AI to supply pertinent and organized data for brand partners

- Why brands and retailers must prioritize the development of their data into Retail Media Networks and how to start.

- How sharing customer data can help retailers remain defensible against increasingly popular DTC brand strategies.

- Why the partnerships brands and retailers are forming now will help them prepare for the metaverse and other future retail marketing efforts.

For more on ciValue, head to https://civalue.com/

Music by hooksounds.com

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