Hugo Boss EVP On Digital Product Discovery, Social Commerce, & The Metaverse | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Dr. Jan Philippe Wintjes, Executive Vice President Global Omnichannel, Hugo Boss, shares insights on the company's approach to omnichannel retail, digital product discovery, and exploring new frontiers like Web 3 and the metaverse.

With over 20 years of experience in the fashion industry, JP oversees a wide range of responsibilities, including retail, e-commerce, app development, loyalty programs, customer relationship management, and merchandising.

JP discusses the importance of creating engaging and exciting customer journeys across various touchpoints, from retail stores to online platforms. He emphasizes the role of digital product discovery in promoting brands through social media, live shopping, and 360-degree product visualization.

Discover how Hugo Boss is leveraging innovative technologies like AI and logistics to enhance operational efficiency and profitability while maintaining an entrepreneurial mindset to test and learn new concepts, such as their successful Roblox collaboration.