#116: Mark Simpson | How To Leverage AirBnB To Boost Your Direct Bookings And Grow Your Short Term Rental Business

Mark Simpson, founder of Boostly, recounts his evolution from a background in a family-run hospitality business to launching a tech company dedicated to assisting short-term rental operators in boosting direct bookings. Emphasizing the need for diversified marketing strategies and selecting appropriate tools and services, Mark offers insights into the advantages of partnering with Boostly and the benefits of securing direct bookings. He underscores the significance of establishing a robust business foundation beyond reliance on online travel agents like Airbnb. Mark delves into strategies for guest attraction, fostering influencer relationships, and navigating industry transitions. He stresses the value of networking, continual learning, and adapting to challenges. Mark also shares his journey towards a one-to-many coaching model, recounting challenges and aspirations, alongside reflections on his hosting experiences and future book projects. Throughout, he highlights the impact of mentors and childhood dreams on personal and professional growth.
Takeaways

Diversify your marketing strategies to avoid over-reliance on one platform.Consider working with Boostly to increase direct bookings and optimize your short-term rental business.Start with a small number of units and gain experience before scaling up. Utilize direct booking websites and strategies to attract travelers and turn them into influencers and super fans.Build relationships with local businesses, union halls, and other hosts to expand your network and increase bookings. Hosting can lead to memorable and sometimes unexpected experiences, including saving someone's life and finding unusual items left behind by guests.Choosing the right guest for a podcast can offer unique perspectives and valuable knowledge for listeners.Mentors play a crucial role in personal and professional growth, and their influence can come from various sources.Childhood dreams can shape aspirations and provide inspiration for future endeavors.

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Boostly website www.boostly.co.uk  

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