Episode 2 - Borussia Dortmund
Oh My Brand !
English - July 25, 2021 07:00 - 36 minutes - 25.1 MBArts branding china design management shanghai retail marketing sales real estate Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 1
Next Episode: Episode 3 - Carolina Wine Brands
Episode 2 :
Our guest this time is Benjamin Wahl, Head of China Borussia Dortmund. He is talking about the football “ceremony “, IP rights, team mascot and how his brand balance commercialization and still stick with their values. Best advice : Be here !
第2集 ：
这次我们的嘉宾是中国多特蒙德队的负责人Benjamin Wahl。他谈论的是足球“仪式”、知识产权、球队吉祥物以及他的品牌如何平衡商业化并仍然坚持他们的价值观。最好的建议：在这里！