Oh My Brand !
7 episodes - English - Latest episode: over 2 years ago -Oh My Brand ! is a podcast focused on helping brands to navigate better the China waters. Breaking into the China market successfully can seem like an almost impossible task to foreign companies with limited or no experience of doing business here. The aim of this podcast is to highlight some of the key challenges that brands face, either online or offline. We will offer some practical recommendations that can be integrated into your company’s market entry strategy or expansion plans. Host Teo Rojas features industry professionals who not only talk the talk, but also walk the walk–they all work with successful brands making it happen in China. ----Web : www.ohmybrand-china.com
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Episodes
Episode 4 - Kempinski
October 27, 2021 08:00 - 33 minutes - 23.1 MBEpisode 4 : We got the pleasure to have as guest Monika Tritz, General Manager at Kempinski The One Suites Hotel Shanghai Downtown; she talks about the “Brand promise “ and how to represent yourself as brand and sometimes the market is not ready. Everything is possible with the right attitude and be open to the way business are done locally. 第四集： 我们有幸请到上海市中心御锦轩凯宾斯基全套房酒店总经理Monika Tritz作为嘉宾；她谈到了“品牌承诺”，以及如何将自己表现为品牌，有时市场还没有准备好。只要态度正确，一切都是可能的，并对当地的商业方式持开放态度。
Episode 3 - Carolina Wine Brands
September 21, 2021 05:00 - 27 minutes - 19.1 MBEpisode 3: This time we are honored to have Alberto Bermejo, China Director from Carolina Wine Brands. He shared with us the key elements to promote his brand to the world: adapting to the national conditions, culture, lifestyle, and different social media publicity methods of the target market country to achieve great success. 第三集：这次我们很荣幸请到了卡罗莱纳葡萄酒品牌中国区总监Alberto Bermejo。 他与我们分享了成功将他的品牌推向世界的关键要素：适应目标市场国家的国情、文化、生活方式和不同的社交媒体宣传方式。
Episode 2 - Borussia Dortmund
July 25, 2021 07:00 - 36 minutes - 25.1 MBEpisode 2 : Our guest this time is Benjamin Wahl, Head of China Borussia Dortmund. He is talking about the football “ceremony “, IP rights, team mascot and how his brand balance commercialization and still stick with their values. Best advice : Be here ! 第2集 ： 这次我们的嘉宾是中国多特蒙德队的负责人Benjamin Wahl。他谈论的是足球“仪式”、知识产权、球队吉祥物以及他的品牌如何平衡商业化并仍然坚持他们的价值观。最好的建议：在这里！
Episode 2
July 25, 2021 07:00 - 36 minutes - 25.1 MBEpisode 2 : Our guest this time is Benjamin Wahl, Head of China Borussia Dortmund. He is talking about the football “ceremony “, IP rights, team mascot and how his brand balance commercialization and still stick with their values. Best advice : Be here ! 第2集 ： 这次我们的嘉宾是中国多特蒙德队的负责人Benjamin Wahl。他谈论的是足球“仪式”、知识产权、球队吉祥物以及他的品牌如何平衡商业化并仍然坚持他们的价值观。最好的建议：在这里！
Episode 1
July 06, 2021 01:00 - 37 minutes - 25.5 MBEpisode 1 : We have as guest Francisco Nicolas, Manager Director for Leon Ortiz Arquitectos & Chief Architect for Melia Hotels International. In this episode Francisco talks about how Melia Brand delivers the Spanish experience in their hotels and how important is “ listen “ to the client. We will discover what is “ workspitality ” and the current use of these spaces, listen our podcast for more insights. 第1集 ： 我们的嘉宾Francisco Nicolas，Leon Ortiz Arquitectos 的经理兼美利亚国际酒店集团的首席建筑师。在这一集中，Fra...
Episode 1 - Melia
July 06, 2021 01:00 - 37 minutes - 25.5 MBEpisode 1 : We have as guest Francisco Nicolas, Manager Director for Leon Ortiz Arquitectos & Chief Architect for Melia Hotels International. In this episode Francisco talks about how Melia Brand delivers the Spanish experience in their hotels and how important is “ listen “ to the client. We will discover what is “ workspitality ” and the current use of these spaces, listen our podcast for more insights. 第1集 ： 我们的嘉宾Francisco Nicolas，Leon Ortiz Arquitectos 的经理兼美利亚国际酒店集团的首席建筑师。在这一集中，Fra...