Why you shouldn't sell to your audience the way you want to buy
Offline: Online Business for Consultants, Coders, and Freelancers
English - November 06, 2020 13:00 - 41 minutes - 33.2 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...
as we become more sophisticated marketers, we develop a sort of hypersensitivity to certain commonly-used marketing methods. This, in a way, is a manifestation of the curse of knowledge, and it can interfere with our ability to sell stuff.
Liston and I discuss this topic in today's episode.