What happens when trust declines?
Offline: Online Business for Consultants, Coders, and Freelancers
English - January 29, 2021 00:00 - 39 minutes - 31.6 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Email Newsletters Are Dead
(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode.
I'm kidding a little bit, but it really was an interesting episode. We started out by acknowledging the decline in trust in institutions, but quickly started to explore the implications for us:
Are content marketers partially to blame for this decline? After all, implicit in the publishing we do is the claim: "Trust us -- the little guy -- on this! You don't need those big slow-moving out-of-date institutions to help you, we've got you covered!"
What role does The Great Fragmenter, social media, play in this decline?
Does the world have a somewhat fixed amount of trust that it deploys wherever it can, and now that less of this "trust reservoir" is flowing to institutions, does that mean that more of it can flow to us?
How do we earn new trust in a world where institutions have less trust to transfer us?
This was a fun, interesting reflection on one of the big trends that Liston and I both see effecting indie experts in 2021 and beyond.