Episode 79: Strategy Is More Than A Collection Of Tactics
Octopus Digital Strategy
English - November 07, 2016 03:08 - 5 minutes - 8.31 MB - ★★★★★ - 1 ratingCareers Business digitalagency digitalmarketing digitalmediacareers digitalstrategists digitalstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 78: Applying Porter's 5 Forces To Digital Strategy
Next Episode: Episode 80: The 4 Principles To Thrive In Change
It's a common problem in digital marketing. We jump straight to execution without first developing the strategy. For many that work in this space, strategy is nothing more than a collection of tactics. Why is this sentiment so prevalent, how does it impact our work, and what is the benefit of treating strategy as more than a collection of tactics?