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Episode 78: Applying Porter's 5 Forces To Digital Strategy
Octopus Digital Strategy
English - October 30, 2016 20:29 - 7 minutes - 10.1 MB - ★★★★★ - 1 ratingCareers Business digitalagency digitalmarketing digitalmediacareers digitalstrategists digitalstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 77: Winning In Difficult Situations
Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In doing so, we forget the strategic frameworks that have been applied in planning for decades. How relevant are these frameworks to the work of the digital strategist, and how do they apply? To answer that question, let's look at one of the most interesting, Porter's 5 Forces.