How Informal Is Too Informal in Exposure Therapy?

Chris tackles a good question relative to exposure therapy: How informal is too informal? Many of us walk into exposure-work with the idea that it has look a certain way; and that way is often accompanied by some preconceived notions. Some of these are good and accurate. Some of them are not. Well, which notions or "parameters" are actually helpful, according to the literature? 

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