Breaking Down the Customer's Journey
The StorySelling Podcast
English - May 06, 2021 10:00 - 29 minutes - 20 MB - ★★★★★ - 2 ratingsBusiness story selling sixteen ramos online business digital strategy work from home social media marketing personal development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Did you know that a customer needs 7-12 exposures to your brand / products before they sign up or purchase?
That's a lot, but that's because there's so much that goes on in a customer's mind before they make that move.
As a marketer, your content has to follow them on that decision-making journey so that they can truly see that YOUR product or service is what they need.
In this episode, I break down each step of the customer's journey and how you can address them with creative content and sales strategies
***FEATURED DOWNLOAD***
Scripts to Turn One-Time Buyers into Repeat Customers
sixteenramos.com/resources
Stats show that it is 5-25x more expensive to acquire a brand new customer than it is to retain an old one. I know, that’s mindblowing!
To create loyal customers, you’ll need to learn upselling and cross-selling skills and scripts. And this is what this PDF guide is for! You’ll have a MASSIVE list of loyal, repeat buyers in no time!
Get it here, along with other high-value tools: sixteenramos.com/resources
Timestamps and Highlights:
00:58 - Stream Labs
01:41 - Customers Psychology
03:26 - Good at Posting Two Things
04:06 - Customer's Journey
05:08 - Steps of the Customer's Journey
06:05 - Awareness
09:39 - Transformations
10:41 - Research
13:15 - Consideration
17:36 - Purchasing
19:06 - Less Click
20:48 - After Sales Support
23:28 - Repeat Purchase
25:26 - One Time Customers to Loyal Customers
26:28 - Incentives