Novel Marketing
156 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 120 ratingsLearn the innovative book promotion secrets of bestselling authors.
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Episodes
Why American Authors Don’t Need to Worry About GDPR
May 21, 2018 22:50Learn what GDPR is, why Americans don't need to worry about it, and why you may want to follow it anyway. TL;DR: The EU is not the government of the world and it can't force Americans to do anything. But you should follow some of the regulations anyway. The post Why American Authors Don’t Need to Worry About GDPR appeared first on Author Media.
137 – How to Write Short Stories that People Will Love
May 16, 2018 14:41In this episode, we talk about writing short stories that readers have to get more of. On the show today is one of the best authors in the world to talk about the subject best selling author, James Scott Bell. The post 137 – How to Write Short Stories that People Will Love appeared first on Author Media.
136 – How to Use K-lytics To Sell More Kindle eBooks
May 08, 2018 18:14The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com The post 136 – How to Use K-lytics To Sell More Kindle eBooks appeared first on Author Media.
135 – How to Start a Local Writers Group
May 01, 2018 02:32Joining a writers group will take your writing to a new level faster. But what do you do if there are no groups near you? You start one! It is easier than you think and we are here to help you along the way. The post 135 – How to Start a Local Writers Group appeared first on Author Media.
134 – How to Relaunch a Book With Chris Fox
April 24, 2018 07:22In this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money, potentially a LOT of money in that story you wrote long ago. Joining us is bestselling author Chris Fox, author of Relaunch Your Novel: Breathe Life Into Your Backlist. Episode Outline: Why should someone […] The post 134 – How to Relaunch a Book With Chris Fox appeared first on Author Media.
133 – How to Find and Work with an Editor with Karen Ball
April 17, 2018 07:43Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball. The post 133 – How to Find and Work with an Editor with Karen Ball appeared first on Author Media.
132 – How to Blog Your Book Ahead of Time
April 10, 2018 07:36Should you blog your book ahead of time? Recently, there have been several blog posts saying it’s a bad idea. This advice can cripple authors. Here is the right way to blog your book ahead of time. The post 132 – How to Blog Your Book Ahead of Time appeared first on Author Media.
131 – How to Increase Your Email Delivery
April 05, 2018 13:50Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully. The post 131 – How to Increase Your Email Delivery appeared first on Author Media.
130 – Myths Authors Believe
March 27, 2018 07:20In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed. The post 130 – Myths Authors Believe appeared first on Author Media.
129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories
March 20, 2018 07:55In this episode, we talk about how to build your email list before your book comes out. The key is short stories, they can help your marketing in more ways than just growing your email list. The post 129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories appeared first on Author Media.
How to Blog Your Book
March 19, 2018 23:38You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging can help you create a best seller. Here is everything you need to turn your blog posts into an amazing book. The post How to Blog Your Book appeared first on Author Media.
128 – Taking Novel Marketing to the Next Level
March 14, 2018 20:15Show Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards Thomas spent time as the marketing director for a publishing company. We went a couple of years only posting every other week. Starting summer of […] The post 128 – Taking Novel Marketing to the Next Level appeared first on Author Media.
127 – How to Connect with Anyone in the World
March 06, 2018 23:54In this episode, we talk about connecting with anyone in the world that you want to. In the last two episodes, we talked about why Word of Mouth is not working and How to Make Word of Mouth Work for You by connecting with Mavens, Connectors, and Salespeople. But HOW do you meet these people? The post 127 – How to Connect with Anyone in the World appeared first on Author Media.
126 – How to Make Word of Mouth Work for You
February 27, 2018 19:42In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than others. Find out who those people are and how to reach them. The post 126 – How to Make Word of Mouth Work for You appeared first on Author Media.
125 – Why Word of Mouth Isn’t Working for Your Book
February 20, 2018 16:27In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth. You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today […] The post 125 – Why Word of Mouth Isn’t Working for Your Book appeared first on Author Media.
124 – How to be a Healthy Writer with Joanna Penn
February 13, 2018 08:19In this episode, we talk with bestselling author Joanna Penn about how to reduce your pain, improve your health, and build a writing career for the long term. If you need more energy to promote your book, you will not want to miss this podcast. The post 124 – How to be a Healthy Writer with Joanna Penn appeared first on Author Media.
123 – What the New Facebook Changes Mean for Authors
February 06, 2018 20:55The 2018 changes to Facebook are changing what works and what doesn't work for authors and books. Listen to this episode to learn how to make Facebook work for your writing. The post 123 – What the New Facebook Changes Mean for Authors appeared first on Author Media.
122 – How the 2018 Tax Changes Affect Authors
February 01, 2018 04:52In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code since the 1980s. Come April 15 you will be glad you listened to this episode! The post 122 – How the 2018 Tax Changes Affect Authors appeared first on Author Media.
121 – Email Marketing for Humans with Bryan Cohen
January 23, 2018 08:56Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see. The post 121 – Email Marketing for Humans with Bryan Cohen appeared first on Author Media.
120 – How to Get to Know Your Readers
January 16, 2018 08:16The better you know your readers, the better you can connect with them through your writing and marketing. These 5 tools help you understand your readers. The post 120 – How to Get to Know Your Readers appeared first on Author Media.
119 Working with Beta Readers, Crowdfunding, and More with Curt Iles
January 09, 2018 08:56In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing. The post 119 Working with Beta Readers, Crowdfunding, and More with Curt Iles appeared first on Author Media.
118 – Book Marketing 101: Marketing Funnels
January 03, 2018 08:30This is one of the most important aspects of book marketing. When someone is not getting good book sales, this is where we start. The post 118 – Book Marketing 101: Marketing Funnels appeared first on Author Media.
117 – How to Plan a Successful New Year with Tracy Higley
December 28, 2017 01:58In this episode, we are going to talk about how to make your next year your best year. And joining us today is a special guest and good friend of ours, Tracy Higley. Tracy is a bestselling novelist, CEO of an extremely successful retail business, a part-time college professor, president of Impactivity, and mom of […] The post 117 – How to Plan a Successful New Year with Tracy Higley appeared first on Author Media.
116 Important Changes GoodReads Giveaways
December 20, 2017 08:46GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here's everything you need to know about giving away books on GoodReads. The post 116 Important Changes GoodReads Giveaways appeared first on Author Media.
115 – Why Traditional Authors should NEVER pay for marketing
December 13, 2017 18:22Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here's why that's a mistake. The post 115 – Why Traditional Authors should NEVER pay for marketing appeared first on Author Media.
114 – Five Kinds of Author Homepages
December 06, 2017 23:37Different kinds of authors need different things from their home pages. Make sure you have the right kind of homepage for your author website. The post 114 – Five Kinds of Author Homepages appeared first on Author Media.
Why traditionally published authors should NOT pay for marketing.
December 01, 2017 20:30Publishers pressure novelists to build a platform. Many authors don't question this. They see spending money on book marketing as part of the job. Here's why that's a mistake. The post Why traditionally published authors should NOT pay for marketing. appeared first on Author Media.
113 – Content Marketing With Joanna Penn
November 29, 2017 15:51New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book. The post 113 – Content Marketing With Joanna Penn appeared first on Author Media.
112 Where to Build Your Platform As an Unpublished Novelist
November 22, 2017 21:27Now is the best time to start building your platform. This episode, Thomas & James talk about what to work on and what not to waste your time on. The post 112 Where to Build Your Platform As an Unpublished Novelist appeared first on Author Media.
111 – How to Write Best$elling Back Cover Copy
November 15, 2017 15:05Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy. The post 111 – How to Write Best$elling Back Cover Copy appeared first on Author Media.
110 – 11 Ways Proven to Draw Readers to Your Novel’s Website
November 08, 2017 15:38In this podcast episode, we tell you what will thrill your readers on your author website and make them want to come back. The post 110 – 11 Ways Proven to Draw Readers to Your Novel’s Website appeared first on Author Media.
109 – 12 Chrome Extensions Every Author Needs
November 01, 2017 18:54If you’re using regular Chrome you are missing out. In this episode, we talk about 12 extensions to help make you a more productive, better writer. The post 109 – 12 Chrome Extensions Every Author Needs appeared first on Author Media.
108 – How Free Pulsing Can Help You Sell More Books with Jamie Foley
October 25, 2017 16:43Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly. The post 108 – How Free Pulsing Can Help You Sell More Books with Jamie Foley appeared first on Author Media.
107 – Book Cover Mistakes That Can Sabotage Your Marketing
October 18, 2017 13:32These mistakes could ruin your book sales. They are easy to avoid, once you know what to look for. Make sure your book cover is not killing your marketing. The post 107 – Book Cover Mistakes That Can Sabotage Your Marketing appeared first on Author Media.
106 – 10 Things Every Book Cover Needs
October 11, 2017 15:00Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we are going to talk about what your book cover must have to be a success. The post 106 – 10 Things Every Book Cover Needs appeared first on Author Media.
105 – How to Sell More Books With Amazon Ads
October 04, 2017 13:06In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books. The post 105 – How to Sell More Books With Amazon Ads appeared first on Author Media.
104 – How to Independently Publish Your Book
September 26, 2017 20:37Here is a step by step overview of how to take your book from idea to reality. The post 104 – How to Independently Publish Your Book appeared first on Author Media.
103 – 10 Common Author Homepage Mistakes & How to Avoid Them
September 18, 2017 07:11Author's make a lot of mistakes with their homepages. Here is how to avoid them and have homepage book that works. The post 103 – 10 Common Author Homepage Mistakes & How to Avoid Them appeared first on Author Media.
102 – How to Start Your Own Podcast
August 28, 2017 17:46Why Podcast? Strongest Emotional Connection Long term connection (minutes & years) Growing segment It doesn’t float down the Social Media stream Gives readers a chance to truly get to know you What is a podcast. Audio that you can subscribe to. Pick a Format Length Topic Mix Number of Voices Intros/music beds Length of intros […] The post 102 – How to Start Your Own Podcast appeared first on Author Media.
101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One
July 24, 2017 07:13What a MM group is. Wikipedia: “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success. Hill says the idea is, “The coordination of […] The post 101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One appeared first on Author Media.
Episode 100 LIVE Extravaganza
July 21, 2017 16:53Q Evelyn Williamson is going to kick us off with three questions. She says, “I’m working on my first novel and would like to know how much money I need once I publish … to promote my book. Also, she’ like to know what kinds of things are acceptable expenses to write off. Are books […] The post Episode 100 LIVE Extravaganza appeared first on Author Media.
099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of 2017
July 01, 2017 07:44Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t get to […] The post 099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of 2017 appeared first on Author Media.
098 – 7 Tips for Best Selling Author Portraits
June 15, 2017 07:27Why your Author Portrait is important. Americans put a lot of importance on how someone looks. A bad portrait can ruin a good book cover. It is not about being objectively pretty. It is about having a good photo. We are relational. We want to buy from someone we know. Tip #1 Hire an Actual […] The post 098 – 7 Tips for Best Selling Author Portraits appeared first on Author Media.
097 – Major Mistakes You Might Be Making With Your Author Name
June 01, 2017 07:57Your Name The middle initial can get you in trouble Radio and TV interviews Who do people know you as? Radio and TV Who do you think of yourself as? Jim/James on Facebook Stephen King/Steve King What should people call you? Can be a positive What if you have a common name? Pseudonym Middle name? […] The post 097 – Major Mistakes You Might Be Making With Your Author Name appeared first on Author Media.
096 – How to Turn Your Book Into An Audiobook
May 15, 2017 07:02Put it in your Contract If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for books they believe. Record Yourself/You become the voice talent … Advantages to doing it yourself- You know how your characters sound You know the nuance of your words You know the […] The post 096 – How to Turn Your Book Into An Audiobook appeared first on Author Media.
095 – 7 Reasons Why Your Book Should Also Be An Audiobook
May 01, 2017 07:32This episode is based on this blog post at Author Media. Reason #1: The Size of the Audiobook Industry is Nearly a Billion-Dollar Industry. Reason #2: Book Mavens Listen to Audiobooks. Reason #3: Audiobooks Protect You From the Oprah Effect. Reason #4: Audiobooks Boost Paper & eBook Sales. Reason #5: Audiobooks Give You Access to […] The post 095 – 7 Reasons Why Your Book Should Also Be An Audiobook appeared first on Author Media.
094 – How to Use the Ancient Power of Discipline to Accomplish Your Goals
April 18, 2017 01:35In this episode we are going to talk about discipline … we’re already through first quarter and are rapidly moving toward the finish of the first half of the year … and there’s an ever so slight possibility that some of your goals and resolutions for 2017 have slipped into the abyss of business and […] The post 094 – How to Use the Ancient Power of Discipline to Accomplish Your Goals appeared first on Author Media.
093 – What Authors Can Learn from Bad Super Bowl Ads
February 04, 2017 17:35Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million Spending that kind of money means you have to create a great ad Talking Points: Seahawks One of the biggest TV shows in the world If you have the money, it […] The post 093 – What Authors Can Learn from Bad Super Bowl Ads appeared first on Author Media.
The 5-Year Plan To Become A Bestselling Novelist. Guaranteed.
January 18, 2017 21:48Do you have “the dream”? If you love writing fiction, you don’t need to tell me “the dream” is to get published and hit the bestseller list. I know that’s it; I get it. I’ve been there. The post The 5-Year Plan To Become A Bestselling Novelist. Guaranteed. appeared first on Author Media.
092 – The Guaranteed Way to Become A Bestselling Novelist
January 18, 2017 21:26Sign up for the 5-Year Plan to Become a Bestselling Author Show Notes: (James) In this episode, we are going to talk about something different than we usually do. The vast majority of the time we talk about what you need to do with your marketing to heighten your chances to become a bestselling author. […] The post 092 – The Guaranteed Way to Become A Bestselling Novelist appeared first on Author Media.