Love Good Fats with Suzie Yorke

Suzie Yorke launched a rocket ship food start-up brand Love Good Fats that just exceeded $100mil in Revenue and is just over 3 years! 🚀🚀🚀🚀 A proud mom, partner 🏳️‍🌈, former Marketing CPG Executive and now, first-time entrepreneur (at age 50!) on a fierce mission to spread the word that fat is back and sugar it out. 11x Ironman athlete, cyclist, marathon runner. Award winner: 2020 RBC Canadian Women Entrepreneur Award and 2019 Top 100 Most Powerful Women Award. Suzie’s brand Mission is to play a key role in getting North Americans to eat more healthy fats, less sugar, feel great, and living healthier lives. Finally, fat is back!

→IN THIS EPISODE… Joe discusses with Suzie Yorke her impressive launch of a nutrition bar company, Love Good Fats, at the age of 50. Being a startup in a food space is not easy, but with Suzie’s impressive marketing background, she explains how she was able to acquire funding and get into big box stores to start the upward trajectory of her nutrition bar business. She tells Joe about the fallacies of a high-fat diet, as well as the positive effects on her physical health and her energy level once she ditched her previous misconceptions and reintroduced good fats.

🔍 Breakdown with Suzie Yorke:

Chapter 1 (1:30​) Joe Introduces Suzie Yorke

Suzie is an entrepreneur in Canada that is exploding into the health bar scene. 

Chapter 2 (1:49) The creation of Love Good Fats

While traveling in her previous CMO role, Suzie discovered a breakthrough in her health. She realized the misinformation she had been told is that all fats are bad.

Chapter 3 (​5:01) Starting a company at the age of 50

Once Stacie had her moment identifying a gap in the market for a healthy fat bar, she starting getting angel investors and working to get her bar up and running. 

Chapter 4 (10:23) Sales blew away expectations

Love Good Fats' proof of concept was two bar flavors, and those bars quickly flew off the shelves, so they immediately created two new flavors and things haven’t slowed down since.

Chapter 5 (11:39) Getting into big box stores

Whole Foods was the first big-box store to pick up her product, and it did not take long to get into more stores once the word was out about the sales she was doing.

Chapter 6 (17:11) How to know if my product will last

There are market reports that come out, but there are also some key identifiers. Suzie explained how she was able to identify her brand as a stable force in the nutrition bar space.

Chapter 7 (22:23) My “I made it” moment

It's hard to say out loud at any given time, “I made it”, but Suzie recounts the moment she had where she felt her company had hit a major milestone.

Chapter 8 (​27:46) Entrepreneur state of mind

Being an entrepreneur comes with its own set of challenges. It may seem like being your own boss is the ultimate goal, but what often isn’t spoken of is the weight of supporting your employees and other stresses that come along with it.

Chapter 9 (36:20) Not feeling healthy

Doing everything Suzie thought she should be doing; low fat, low salt, and eating greens. She still had stomach issues and high blood pressure. What’s the problem?

Chapter 10 (44:01) Cutting out Sugar and good nutrition

Suzie cut out sugar and focused on clean eating with fruits, vegetables, and healthy fats.

Chapter 11 (49:09) Common mistakes of high-fat diet

A high-fat diet doesn’t mean an abundance of saturated fats. It’s important when you are adding fats to your daily nutrition you understand the kind of fat you are consuming. You should always track/monitor your progress and consult your physician. 

Chapter 12 (54:52) Balancing workout with your workday

You have to make it a priority and set a focus and intention on your day. Being an entrepreneur can absorb so much more of your time and focus, so carving out time is essential.

Chapter 13 (56:30) One take away recommendation

Just cut sugar. There is so much sugar that is hidden in foods and ingredients, so limit or cut your sugar consumption as much as possible.

Chapter 14 (59:16) Where to find Love Good Fats

First, a recommendation put the bars in the fridge and the freezer. You can find the product in Whole Foods, Walmart, and some other chain stores. Connect with Suzie on LinkedIn.

Chapter 15 (1:00:00) Joe wraps up the episode

Material Referenced in this interview:

→The Big Fat Surprise by Nina Teicholz

→https://lovegoodfats.com/

📞 Connect with Suzie Yorke

→https://www.linkedin.com/in/suzieyorke/

→https://www.facebook.com/suzieyorke/

→https://www.instagram.com/suzieyorke/

👊 To learn more about Not Almost There by visiting this link 

→ Not Almost There http://notalmostthere.com/​

Connect with Joe on social here:

→Instagram https://www.instagram.com/joe_chura/​

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