Rural Selling Requires a Solid Strategy & Effort to Understand Your Buyer

In this week's North American Ag Spotlight Chrissy Wozniak speaks with St John (pronounced “Sinjin”) Craner, the founder of Agrarian, a company that helps businesses gain access to more effective sales and marketing strategies in the agribusiness space. He is an author, speaker, blogger, and podcaster. He writes for NZ Marketing, Idealog, Dairy Exporter, Farmers Weekly, and interest.co.nz. St John is also a regular Chair and speaker on the New Zealand and Australian Ag conference circuit.

St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar.

His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer’s buying process (learning to speak the buyer’s language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John’s expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires.

Agrarian is New Zealand’s most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time.

Learn more at - https://www.agrarian.co.nz

Free How To Succeed In Rural Sales ebook - www.ruralsalessuccess.com 

Rural Sales Training Calculator - https://www.agrarian.co.nz/rural-sales-training-calculator

St. John Craner - www.linkedin.com/in/stjohncraner 

#agribusiness #ruralsales #agriculture

***
North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

This episode is sponsored by AMS Galaxy - BRINGING PRECISION DAIRY EQUIPMENT TO THE AMERICAN FARMER. Spend more time doing what you love. Use technology to your advantage.
Visit https://agr.fyi/galaxy

Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing plan? Visit https://chrissywozniak.com

Don't just thank a farmer, pray for one too!

The ultimate destination for online farm equipment auctions!

Visit https://agr.fyi/fastline-auctions

Register for the July 13, 2023 webinar at https://NorthAmericanAg.com/fastline-webinar

Subscribe to North American Ag at https://northamericanag.com