Economic Forces Shaping the Future of US Agribusiness

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In this week's North American Ag Spotlight Chrissy Wozniak talks with David Magaña, Senior Analyst – Horticulture at RaboResearch/Rabobank. In his role, David is tasked with analyzing the fresh fruit and vegetable industries in the United States and North America. With a rich background in agriculture, David brings extensive experience to his current position. Prior to joining Rabobank, he served as the deputy director of economic research for FIRA – Banco de México, where he conducted in-depth analyses of the agricultural sector for over a decade. David's expertise encompasses various aspects of the agricultural landscape, including ag market integration, consumer trends in fresh produce markets, food security, and food price dynamics. Additionally, he has shared his knowledge and insights as a professor at Tecnológico de Monterrey.

David holds a bachelor's degree, along with a master's degree and a PhD in agricultural economics, all earned from Texas A&M University. His academic background coupled with his practical experience uniquely position him to offer valuable insights into the intersection of agriculture and finance.

Recently, David delivered a compelling presentation at the Association of Agriculture Consultants Conference in Fresno, California, where he provided a comprehensive report on the economy and the state of the industry. Today, we have the pleasure of delving deeper into the current challenges facing producers, particularly in the realm of vegetable and specialty crops, and exploring how these issues reverberate throughout the broader economy.

David Magaña is the Senior Analyst in Horticulture at Rabobank/RaboResearch, specializing in the analysis of the US and North American fresh fruit and vegetable industries. With a distinguished career in agriculture, David's journey began as the deputy director of economic research for FIRA – Banco de México, where he dedicated over a decade to conducting thorough analyses of the agricultural sector. His expertise extends across multiple domains, including ag market integration, consumer behavior in fresh produce markets, food security, and food price dynamics.

In addition to his professional roles, David has contributed to academia as a professor at Tecnológico de Monterrey, where he shared his knowledge and passion for agricultural economics with students. He holds a bachelor's degree, as well as master's and doctoral degrees in agricultural economics, all earned from Texas A&M University.

David's recent presentation at the Association of Agriculture Consultants Conference in Fresno, California, showcased his ability to provide insightful analyses of the economy and industry trends. Today, David joins us to discuss pressing issues facing producers, particularly in vegetable and specialty crops, and to explore their broader implications for the economy. We are honored to welcome David Magaña to our interview, and we eagerly anticipate the valuable insights he will share with

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