Ag to Gen Z: Gen Z's Impact on Agriculture

In this episode of North American Ag Spotlight, Chrissy Wozniak interviews Jill Bramble, the President and CEO of the National 4-H Council. Jill shares her background as a fourth-generation 4-H member and discusses the significant impact 4-H has had on her life and countless others.

Jill explains how 4-H has evolved over its 120-year history and how it continues to adapt to the needs of Gen Z, emphasizing the importance of local customization while providing a national framework.

The conversation highlights several success stories, including a young 4-H member named Eli who combined his love for agriculture with robotics and computer science, illustrating the potential of young people to drive innovation and positive change in their communities.

Jill also touches on her experience in fundraising and partnerships, showcasing how collaboration with organizations and corporations has expanded 4-H programs and opportunities.

The podcast concludes with a discussion about Jill's perspective as a mother of Gen Z children and the unique challenges and opportunities they face, emphasizing the importance of providing support and guidance for this generation.

Jill Bramble is President and Chief Executive Officer at National 4-H Council, the nonprofit partner to Cooperative Extension’s 4-H program. An experienced nonprofit leader, she has dedicated more than 18 years of service to National 4-H Council, starting as a grant writer and rising through the ranks to join the executive leadership team in 2013. 

A fourth generation 4-H’er from Maryland’s Eastern Shore, Jill knows firsthand the life-changing impact of 4-H programs and volunteers. A champion of young people and their ability to drive change, she is motivated every single day to pay it forward and ensure these same opportunities are available to all youth.

4-H is the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4-H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

Discover the inspiring stories and insights about the impact of 4-H and Gen Z's role in shaping the future of agriculture in this engaging episode.

Learn more about 4H at https://4-h.org/
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