Why your culture determines your brand

What kind of brand and what kind of culture do you have? Is there a gap between how you see your brand and how ...

What kind of brand and what kind of culture do you have? Is there a gap between how you see your brand and how your community sees your brand? Rob’s guest, Ted Vaughn, explains why so many nonprofits inadvertently develop a “brand gap” by failing to integrate their culture and brand strategy. He also shares how you can avoid making this mistake. Ted Vaughn, is the co-author of the recent book…

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