Donors don’t give to organizations, they give to people. Fundraising at its core is relationship building. When a donor gives to your organization, they’re ...

Donors don’t give to organizations, they give to people. Fundraising at its core is relationship building. When a donor gives to your organization, they’re giving because there’s a relationship with someone in your organization that has prompted them to give, and the stronger that relationship is, the more that donor will give and the more comfortable they are with increasing their giving over…


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