A product strategist at Ford Motor Company for close to 30 years who was maverick enough to pioneer a consumer centric approach to product strategy... first applied to the F150 pick-up truck as highlighted by BusinessWeek. Jim shares his journey of effecting change as a maverick confronting corporate politics.

A product strategist at Ford Motor Company for close to 30 years who was maverick enough to pioneer a consumer centric approach to product strategy... first applied to the F150 pick-up truck as highlighted by BusinessWeek. Jim shares his journey of effecting change as a maverick confronting corporate politics.