Free Consulting - Why It's Bad And What You Can Do About It

In this episode of the No BS Sales School podcast, Walker gives excellent points on why you shouldn't be doing free consultations anymore. While it can be an effective marketing tool, giving away free information hurts your business because it devalues your products and/or services. As an alternative, Walker talks about a way to gauge your customer's commitment that also allows you to get something in return.

HIGHLIGHTS

How free consulting can hurt your business It's okay to get something in return A free proposal does not make up for a weak pipelineLearn to sell your monkey's fist first 

QUOTES

Walker: "Don't give away your hard-earned, heard-learned information for free. Because when you do, people don't put any value in it."

Walker: "You have equal business stature with all of your prospects, every single one. And I realize, we say to ourselves, oh but they can tell me no and they can go get it from somebody else. Right, and you can sell to somebody else too." 

Walker: "If you give something, get something in return. It can be asking for access, it can be asking for information, it can also be asking for money. Just because nobody has done it that way before in your business, doesn't mean you can't start." 

Where to find Walker:

LinkedInTwitterInstagramFree training coursewww.walkermckay.com