# 014 One of the most difficult things to do as an entrepreneur is realize how valuable your product or service may be to someone else. When you create something to sell, it can be easy for us to discount what we've worked so hard to build because WE are the ones who built it.

In today's episode, we are talking with Rich White about mindset and how to position yourself, your products/services, and your business online to show the true value of what you have to offer.

In many instances, it's not the lack of value in what you have to offer, but the lack of confidence in what you are offering that drives us to lower our prices, discredit our offering, or feel that it doesn't stack up against the expectations of everyone.

In this episode, Rich talks about how to better understand pricing your own products based on the REAL value you have to offer and how to position yourself online to showcase that value.

To find all the links mentioned in this episode, make sure you check out Episode 14 Show Notes.

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