# 015 There are many different ways to drive traffic to your website and business. Today we are talking with Anthony Gaenzle to discuss two of the most effective ways to generate traffic:

SEO (Search Engine Optimization)PPC (Pay Per Click)

Both options can be an effective form of traffic generation, but must be done correctly. In this episode we discuss how and when to utilize both SEO and PPC in your own strategy to send more traffic to your own website.

If you want to get the links or transcripts for this episode, make sure you visit the Episode 15 Show Notes.

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