The Power of Plant-Based Proteins with Mark Samuel
NexxtLevel Brands Podcast
English - September 19, 2019 11:00 - 50 minutes - 46.9 MB - ★★★★★ - 11 ratingsEntrepreneurship Business Marketing business cpgfoodstartup entrepreneurship marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Plant-based proteins can be a healthy and delicious alternative to the traditional forms we are used to consuming. This week’s guest has brought alternative protein to the snack food aisle.
Mark Samuel is an entrepreneur with over 15 years of experience in building successful start-ups. Mark is currently the founder and CEO of IWON Organics, a protein and fiber snack company. IWON stands for I’m Winning On Nutrition, and makes flavorful snacks from plant-based proteins such as peas, beans, and brown rice. IWON focuses on healthy snacking and long-term eating habits with balanced nutritional profiles.
This week G. Steven Cleere welcomes Mark Samuel to talk about starting the IWON brand, their involvement in the non-profit organization Heart of a Hero, and the increasing use of plant-based proteins in food.
Here’s a glimpse of what you’ll learn:
[2:10] How Mark Samuel got started with IWON Organics and basic background of the company
[10:50] Mark’s direct-to-consumer strategy and how he feels about eCommerce
[18:35] Having a co-packer is a big help
[20:30] IWON’s involvement in Heart of a Hero
[25:30] The emergence of pea as a “superfood” and plant-based meats
[33:25] Not everyone who buys “gluten-free” or “keto” does do due to diet or allergies, and the importance of a balanced diet
[38:58] It is okay to have pizza or candy sometimes, just not too much
[46:24] Mark’s advice for entrepreneurs
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