Bringing Healthy Canister Chips to America, with Matt Parry
NexxtLevel Brands Podcast
English - September 12, 2019 11:00 - 45 minutes - 41.4 MB - ★★★★★ - 11 ratingsEntrepreneurship Business Marketing business cpgfoodstartup entrepreneurship marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Entering a new market or launching a new product is always a difficult process. The task is made even more difficult when taking a brand to a new country.
Matt Parry is the founder of The Good Crisp Company, an Australian brand of canister chips with a focus on healthy, natural ingredients. Parry and his company have experienced a meteoric rise, already breaking into major American retailers.
In this episode, G. Steven Cleere is joined by Parry to discuss the changing trends in what American consumers want from their food, breaking into the American market, and why the word “chips” has a different meaning in his native Australia.
Here’s a glimpse of what you’ll learn:[1:52] The difference between “chips”, “crisps” and “fries” in Australia
[3:29] What is The GoodCrisp Company product?
[6:30] Why Matt’s company chose Boulder to operate from in America
[8:38] Retail market makeup in Australia
[9:35] The GoodCrisp strategy for entering American markets and working with Walmart
[18:25] The changing trends in the CPG and food industries
[20:20] Other companies Matt has worked with, and his early career
[23:25] What is next for The Good Crisp Company
[27:05] Matt’s advice for companies trying to launch a new line
[31:11] The differences of doing business in America versus Australia and selling on Amazon
[38:04] The strategy of gaining market share against competitors
[41:43] Good Crisp looks at the “big picture”
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Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.