Encore Presentation: How One Company Grew from Startup to National Brand with Greg Keller

NexxtLevel Brands Podcast

English - December 26, 2019 10:00 - 45 minutes - 41.9 MB - ★★★★★ - 11 ratings
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Happy Holidays! This week the podcast is celebrating the Holiday season and will air this classic episode of The NexxtLevel Brands Podcast, originally aired on 9/5/19.

Thanks so much for listening, and enjoy the Holiday Season!

Original episode:

The struggle between keeping a steady paycheck and potential future freedom of entrepreneurial life is a common one. Not everyone can make the leap. Some that do take up the challenge end up wishing they hadn’t.

Such was the dilemma that Greg Keller faced. But after a long tenure at a large, successful company he decided to go for it. Despite initially having his income cut to a third of its former number, he persevered and went on to have a successful career.

Greg Keller is the founder and principal of the G. Keller Group, which helps brands realize their potential. After spending seven years early in his career at Kraft Foods, Greg left to help start Frontera Foods, which led to a successful run with the company before selling it in 2016.

In this episode, G. Steven Cleere sits down with Greg to talk about starting Frontera Foods, funding startups, and when too much business can be a bad thing.

Here’s a glimpse of what you’ll learn:

[1:01] Introduction to Greg Keller

[2:52] The genesis of Frontera Foods

[6:15] Having a second brand, and when it is financially ideal to do so

[8:00] Why Greg decided to leave Kraft

[11:07] Greg’s experience at Kraft helped him to develop his own company

[14:19] Too much business can be a bad thing

[17:01] The strategy Greg used to choose which markets to target

[24:30] What led to the idea of selling the company

[28:35] The challenges of staying on with a company after selling

[32:17] Funding startups and venture capital work

[37:07] The funding strategy Greg and his team followed

[40:30] The dynamics of culture in a small business environment

[41:38] What Greg is up to now

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Our podcast was brought to you today by Kitchen to Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.