Background and Biography of NexxtLevel Brands

NexxtLevel Brands Podcast

English - November 28, 2019 12:00 - 49 minutes - 45.6 MB - ★★★★★ - 11 ratings
Entrepreneurship Business Marketing business cpgfoodstartup entrepreneurship marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Tackling Obesity with Clean Honest Protein Bars with Jim Simon

Next Episode: The Not-So-Ugly Truth About Ugly Drinks with Hugh Thomas

Every great company has a story. The history and background of NexxtLevel Brands, and G. Steven Cleere himself, is no different.

There are some interesting twists and surprises along the way, as well, including a stint as an on-air journalist before Steven entered the CPG business.

In this episode, G. Steven Cleere welcomes back Dr. Jeremy Weisz to talk about how Steven got started in the business, how to get a product in retail stores for sampling, and how promotions are done.

Here’s a glimpse of what you’ll learn:

[2:29] How Steven got into the CPG industry and his time as an on-air journalist

[15:23] Promotions: what works, and what doesn’t

[18:30] Price and position move products

[23:19] What is a “Keystone” product?

[26:25] Most promotions occur in-store

[33:30] Getting samples of your product in a store

[40:01] Affiliation Strategy and how it works

[43:39] Is there a trend towards social entrepreneurship?

[47:04] The trend towards CBD products

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Sponsor for this episode

Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.