Next in Media artwork

Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era

Next in Media

English - July 08, 2020 10:05 - 41 minutes - 38.1 MB
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Previous Episode: How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping
Next Episode: Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem

In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.

Produced by Kenya Hayes