Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem
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English - July 22, 2020 10:00 - 34 minutes - 31.2 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network, Peter Randazzo helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy. In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.
Produced by Kenya Hayes