Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity
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English - September 02, 2020 10:00 - 35 minutes - 32.6 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Matt Story, Senior Director of Global Innovation Marketing at Visa discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company. He also hits on how brands are dealing with having less sponsorship event opportunities due to Covid-19. Additionally, Matt walks us through his early career in the ad agency business, and how crucial it was to find leaders of color who were dedicated to promoting diversity in hiring.
Produced by Kenya Hayes