TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change

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English - September 09, 2020 10:00 - 39 minutes - 36.1 MB
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Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations. Pangis also talks about how big changes in consumer tracking may upend many norms in programmatic advertising.

Guest: Nicolle Pangis

Host: Mike Shields

Producer: Kenya Hayes