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Misperceptions about what life coaching is and what life coaches do, abound.

Frankly, our industry as a collective must take a lot of the blame for poor communication. And the term 'life coaching' certainly doesn't help. Its broad nature leaves it wide open to speculation.

In today's podcast Bill explores some of the common misperceptions that exist and sets out to correct these,  explain what life coaching is and offer a brief glimpse at how important life coaches are in helping people find their way in an increasingly confusing world.