New Books in Business, Management, and Marketing
395 episodes - English - Latest episode: 22 days ago - ★★★★★ - 2 ratingsInterviews with the Authors of Books about All Aspects of Business
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Episodes
Emily Balcetis, "Clearer, Closer, Better: How Successful People See the World" (Ballantine Books, 2020)
June 25, 2020 08:00 - 41 minutesHow can we improve our productivity by literally seeing the world differently than before? Today I talked to Emily Balcetis about her new book Clearer, Closer, Better: How Successful People See the World (Ballantine Books, 2020) Balcetis is an associate professor psychology at New York University. She received her PhD from Cornell University and has authored over 70 scientific publications in addition to being a TED speaker. Topics covered in this episode include: What are the four general p...
E. Lonergan and M. Blyth, "Angrynomics" (Agenda/Columbia UP, 2020)
June 18, 2020 08:00 - 46 minutesHow are we going to address inequality and put the economy on a sounder footing? Today I talked to Eric Lonergan and Mark Blyth about their new book Angrynomics (Agenda Publishing/Columbia University Press, 2020). Lonergan is an economist and macro fund manager in London whose writings often appear in The Financial Times. Blyth is a political economist at Brown University who received his PhD in political science from Columbia University. Topics covered in this episode include: --An explorati...
B. J. Pine II and J. H. Gilmore, "The Experience Economy: Competing for Customer Time, Attention, and Money" (HBR Press, 2020)
June 04, 2020 08:00 - 48 minutesHow is the retail sector going to be best able to survive the Amazon juggernaut? I address this question with B. Joseph Pine II and James H. Gilmore in a discussion of their book The Experience Economy: Competing for Customer Time, Attention, and Money (Harvard Business Review Press, 2020). Pine and Gilmore are the cofounders of Strategic Horizons, LLP. Besides their other books and activities, Pine is a Lecturer at Columbia University and Gilmore teaches at Case Western Reserve University. T...
Tyler Cowen, "Big Business: A Love Letter to an American Anti-Hero" (St. Martins, 2019)
June 01, 2020 08:00 - 29 minutesYou mean big business is good, contributes to our general welfare, and is not generally guilty--with notable exceptions--of all of the charges made against it? That's the argument libertarian economist Tyler Cowen makes in his book Big Business: A Love Letter to an American Anti-Hero (St. Martins, 2019) Most NBN listeners will raise an eyebrow to that claim, but most of those same NBN listeners are up for a good back-and-forth on the virtues and demerits of our market system. And to that end,...
Mark Bartholomew, "Adcreep: The Case Against Modern Marketing" (Stanford Law Books, 2017)
January 02, 2020 09:00 - 1 hourAdvertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―modern marketing's march to create a world where advertising can be expected anywhere and anytime―has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. In Adcreep: The Case Against Modern Marketing (Stanford Law Books, 2017), Mark Barthol...
Thomas Yarrow, "Architects: Portraits of a Practice" (Cornell UP, 2019)
December 12, 2019 09:00 - 36 minutesWhat is creativity? What is the relationship between work life and personal life? How is it possible to live truthfully in a world of contradiction and compromise? These deep and deeply personal questions spring to the fore in Thomas Yarrow's vivid exploration of the life of architects. Yarrow takes us inside the world of architects, showing us the anxiety, exhilaration, hope, idealism, friendship, conflict, and the personal commitments that feed these acts of creativity. Architects: Portrait...
Richard Robb, "Willful: How We Choose What We Do" (Yale UP, 2019)
November 18, 2019 09:00 - 42 minutesTired of the mechanical, narrowly rational human behavior of the Chicago school, but not exactly comforted by the emphasis on irrational activity in behavioral economics? So am I. Richard Robb, professor at Columbia and fund manager, offers a third way. In Willful: How We Choose What We Do (Yale University Press, 2019), Robb develops the notion of "for itself" behavior and decision making that can't be reduced to the algorithms of calculating machines, or even those that are adjusted for huma...
Howard Kunreuther, "The Future of Risk Management" (U Penn Press, 2019)
October 29, 2019 08:00 - 35 minutesWhether man-made or naturally occurring, large-scale disasters can cause fatalities and injuries, devastate property and communities, savage the environment, impose significant financial burdens on individuals and firms, and test political leadership. Moreover, global challenges such as climate change and terrorism reveal the interdependent and interconnected nature of our current moment: what occurs in one nation or geographical region is likely to have effects across the globe. Our informat...
Nancy Lough and Andrea N. Geurin, "Routledge Handbook of the Business of Women's Sport" (Routledge, 2019)
August 21, 2019 08:00 - 1 hourShortly after the conclusion of the Women's World Cup earlier this summer, a friend suggested to me that it signaled the long-awaited arrival of soccer as a mainstream sport in the U.S. I thought a second, remembering the commercials around the game and the way the television cameras shot the crowd. Then I responded that I thought it wasn't really the long-awaited arrival of soccer, but the emergence of women's sports into the mainstream of American culture. This is something of an exaggerati...
Philip Grant, "Chains of Finance: How Investment Management is Shaped" (Oxford UP, 2017)
August 09, 2019 08:00 - 49 minutesThe authors of Chains of Finance: How Investment Management is Shaped (Oxford University Press, 2017) make points that professionals already know and that end-investors ought to know: that there are a lot of cooks in the investment kitchen, and that the investment process is materially shaped by the chain of individuals and institutions that go into manufacturing investment products. Advisors, consultants, compliance, sales, portfolio managers, analysts, traders, distributors, custodians---th...
John Quiggin, "Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly" (Princeton UP, 2019)
July 29, 2019 08:00 - 46 minutesTrying to follow the key macroeconomic debates that are swirling around DC, CNBC, the WSJ and the NYT? If you are but don't want to go back to graduate school or re-open your college macroeconomics textbook, John Quiggin has a solution. His Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly (Princeton University Press, 2019) achieves several goals. First, it frames the current debates, providing a concise, well-written history of macroeconomics and the key twis...
Robert Atkinson and Michael Lind, "Big is Beautiful: Debunking the Myth of Small Business" (MIT Press, 2018)
July 19, 2019 08:00 - 46 minutesSmall is beautiful, right? Isn't that what we've all been taught? From Jeffersonian politics to the hallowed family farm, from craft breweries to tech start ups in the garage. Small business is the engine and the soul and the driver of the American system. That's the dominant narrative. And according to Robert Atkinson and Michael Lind, it is really wrong. In their new book, Big is Beautiful: Debunking the Myth of Small Business (MIT Press, 2018), the authors review the empirical evidence and...
Ekaterina Svetlova, "Financial Models and Society: Villains or Scapegoats" (Elgar, 2018)
July 16, 2019 08:00 - 28 minutesThe machines have taken over.... For many operating in investment management, it can certainly seem that way: factor investing, algorithmic investing, dynamic hedging instruments, risk management derivatives driven by changes in market prices, etc. dominate much of the investment narrative. And now and again these supposedly superior investment approaches get blamed for causing big blow ups. If portfolio insurance led to a wave of computer selling in 1987, then the chaos generated by the mode...
Raul Espejo, "Cybernetics and Systems: Social and Business Decisions" (Routledge, 2019)
May 10, 2019 10:00 - 1 hourRegular listeners of this podcast will, no doubt, be familiar with the name of Raul Espejo, former Director of Operations of Stafford Beer’s famed Cybersyn Project under the Chilean government of Salvador Allende in the early 1970’s. This episode, the esteemed Dr. Espejo joins us in his role as co-editor of the volume, Cybernetics and Systems: Social and Business Decisions out from Routledge in 2019. By extension, this work is also a reflection of Espejo’s role as former Director-General and ...
Greg McKeown, "Essentialism: The Disciplined Pursuit of Less" (Currency, 2014)
February 21, 2019 11:00 - 1 hourEssentialism is a systematic discipline designed to support making life decisions that help you to make your highest possible contribution towards the things that really matter. In this episode, cross-posted from the podcast Psychologists Off The Clock, Dr. Yael Schonbrun interviews Greg McKeown , author of the best-selling book, Essentialism: The Disciplined Pursuit of Less. They discuss the importance of distinguishing the essential from the nonessential, how to identify what is most essent...
Jan English-Lueck, "Cultures@SiliconValley: Second Edition" (Stanford UP, 2017)
January 28, 2019 11:00 - 1 hourSilicon Valley is understood to be one of the most fast-paced regions on earth, where innovation and upheaval are part and parcel of daily life. Imagine the challenge, then, when it’s your job to document and analyze the complex, intersecting, ever-changing cultures that comprise this famous region. In 2002, Dr. Jan English-Lueck tackled that very task in her book Cultures@SiliconValley. Now, fifteen years later, she has released a new edition that traces the decade and a half since that book...
Ian D. Gow and Stuart Kells, "The Big Four: The Curious Past and Perilous Future of the Global Accounting Monopoly" (Berrett-Koehler Publishers, 2018)
December 17, 2018 11:00 - 49 minutesYou mean accounting has a history? Yes, it does, and it should matter to you, because the accounting profession, and the audit function that it serves, affects all the companies in your 401(k) program. Remember WorldCom, remember Enron? Every time a large holding of yours writes off the goodwill from a failed acquisition--there are too many examples to recite here--you've just had an accounting moment. In The Big Four: The Curious Past and Perilous Future of the Global Accounting Monopoly (Be...
Byron Reese, “The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity” (Simon & Schuster, 2018)
October 04, 2018 10:00 - 1 hourIn his new book, The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity (Simon & Schuster, 2018), futurist, technologist, and CEO of Gigaom, Byron Reese makes the case that technology has reshaped humanity just three times in history: 100,000 years ago, we harnessed fire, which led to language; 10,000 years ago, we developed agriculture, which led to cities and warfare; and 5,000 years ago, we invented the wheel and writing, which lead to the nation state. He tells us t...
Daniel Peris, “Getting Back to Business: Why Modern Portfolio Theory Fails Investors and How You Can Bring Common Sense to Your Portfolio” (McGraw-Hill, 2018)
August 15, 2018 10:00 - 1 hourOf what use is history, particularly for economists and people in finance? If you’ve ever wondered about this, you should read Daniel Peris‘s book Getting Back to Business: Why Modern Portfolio Theory Fails Investors and How You Can Bring Common Sense to Your Portfolio (McGraw-Hill Education, 2018). Before he became a portfolio manager, Peris was a professional historian. He was trained as such, wrote books about such, and taught such. In Getting Back to Business, he brings his background in ...
Rob Dekkers, “Applied Systems Theory” (Springer, 2017)
August 01, 2018 10:00 - 54 minutesAs Reader in Industrial Management in the Adam Smith Business School at the University of Glasgow, Rob Dekkers is well positioned to survey the currents of the vibrant systems tradition in the United Kingdom. In his book, Applied Systems Theory, out in its second edition from Springer in 2017, Dekkers... Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris Clearfield and András Tilcsik, “Meltdown: Why Our Systems Fail and What We Can Do About It” (Penguin, 2018)
July 26, 2018 10:00 - 40 minutesHow can we learn from large system failures? In their new book Meltdown: Why Our Systems Fail and What We Can Do About It (Penguin Press, 2018), Chris Clearfield and András Tilcsik explore system failures and what we can learn from them. The book takes readers through a diverse set of experiences and accidents that may not appear on the surface to be related, but that all have similar problems and potential solutions. From DC Metro Train accidents to Three Mile Island, Clearfield and Tilcsik ...
Toby Cosgrove, “The Cleveland Clinic Way: Lessons in Excellence from One of the World’s Leading Health Care Organizations” (McGraw-Hill Education, 2014)
May 17, 2018 10:00 - 59 minutesAmerican healthcare is in crisis. It doesn’t have to be. Dr. Toby Cosgrove‘s The Cleveland Clinic Way: Lessons in Excellence from One of the World’s Leading Health Care Organizations (McGraw-Hill Education, 2014) is a blueprint for fixing what’s wrong with healthcare―and is a must-read for every leader seeking to transform his or her organization. There’s a revolution going on right now. On the frontiers of medicine, some doctors have developed an approach for treating people that is more eff...
Halee Fischer-Wright, “Back to Balance: The Art, Science, and Business of Medicine” (Disruption Books, 2017)
April 05, 2018 10:00 - 56 minutesIn this highly engaging, thoroughly persuasive book, Dr. Halee Fischer-Wright presents a unique prescription for fixing America’s health care woes, based on her thirty years of experience as a physician and industry leader. The problem, Fischer-Wright asserts, is that we have lost our focus on strengthening the one thing that has always been at the heart of effective health care: namely, strong relationships between patients and physicians, informed by smart science and enabled by good busine...
Joshua Clark Davis, “From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs” (Columbia UP, 2017)
November 02, 2017 10:00 - 37 minutesIn From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs (Columbia University Press, 2017), historian Joshua Clark Davis offers an unconventional history of the 1960s and 1970s by uncovering the work of activist entrepreneurs. These activists offered alternatives to conventional profit-driven corporate business models by opening up their own small businesses. It’s a fascinating account that challenges the mistaken idea that activism and political dissent are inherently a...
Nicholas A. John, “The Age of Sharing” (Polity Press, 2016)
January 06, 2017 22:27 - 47 minutesIn his new book The Age of Sharing (Polity Press, 2016), the sociologist and media scholar Nicholas A. John documents the history and current meanings of the word sharing, which he argues, is a central keyword of contemporary media discourse. John interrogates the rhetorical work that sharing does as a practice, a form of communication and a business model. He argues that in the last decade, sharing has come to dominate the way we think about our online activities, and indeed, the way we live...
George Couros, “The Innovator’s Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity” (Dave Burgess Consulting, 2015)
September 13, 2016 21:13 - 55 minutesOne of the most commonly used words right now in education is “innovation.” It seems to be part of any response to our collective anxiety over the fact that the way we educate children does not seem to have changed as quickly as the ways we access information, communicate with each other, or travel from place to place. Of course, before innovation was an education buzzword, it was a buzzword in Silicon Valley. It is easy to list examples of companies that are innovative — Google, Apple, Uber,...
Randy Nichols, “The Video Game Business” (British Film Institute, 2014)
August 16, 2015 22:51 - 50 minutesVideo games have become an important cultural and economic force in our media environment. In his new book, The Video Game Business (British Film Institute, 2014), scholar Randy Nichols provides an overview of the increasingly diverse global market for video games. Nichols locates the origins of the video game industry back to the dawn of the computer age in the 1960s. He then explores the emergence of an industry around video games, noting the interdependence of hardware and software across ...
Lee Drutman, “The Business of America is Lobbying” (Oxford UP, 2015)
May 12, 2015 17:38 - 20 minutesLee Drutman is the author of The Business of America is Lobbying: How Corporations Became Politicized and Politics Became More Corporate (Oxford UP 2015). Drutman is a senior fellow at New America. How do corporations seek influence in Washington? And should we be worried? Drutman’s book moves beyond simple notions of how money and politics intertwine with nuanced writing and a bundle of new data analysis. He finds that corporate interest in politics has grown enormously since the 1970s, and ...
Nicolas Rasmussen, “Gene Jockeys: Life Science and the Rise of Biotech Enterprise” (Johns Hopkins University Press, 2014)
January 30, 2015 10:05 - 1 hourNicolas Rasmussen‘s new book maps the intersection of biotechnology and the business world in the last decades of the twentieth century. Gene Jockeys: Life Science and the Rise of Biotech Enterprise (Johns Hopkins University Press, 2014) takes readers into the fascinating world of entrepreneur-biologists as they developed five of the first products of genetic engineering. Based on a documentary archive that includes oral history interviews and corporate documents resulting from patent litigat...
Rita Denny and Patricia Sunderland, “Handbook of Anthropology in Business” (Left Coast Press, 2014)
January 16, 2015 16:41 - 38 minutesRita Denny and Patricia Sunderland‘s bookHandbook of Anthropology in Business (Left Coast Press, 2014) isa groundbreaking collection of essays all related to Business Anthropology. As with all interdisciplinary subjects, business anthropology has been infiltrated by other social scientists, designers and marketers. Denny and Sunderland made sure to also include those perspectives among the 60 plus authors that are featured in the handbook. This is a great reference for any anthropologist in p...
Joshua Fershee, “Energy Law: A Context and Practice Casebook” (Carolina Academic Press, 2014)
October 13, 2014 15:27 - 34 minutesEnergy Law: A Context and Practice Casebook (Carolina Academic Press, 2014) by Joshua Fershee is a new casebook designed to better prepare students for practice than traditional methods of legal education. In this interview we discuss a brief history of energy law and delve into some of the topics covered in the book including: economic regulations and market structures, climate change law, and the business of energy law. Learn more about your ad choices. Visit megaphone.fm/adchoices
Judith Donath, “The Social Machine: Designs for Living Online” (MIT Press, 2014)
July 19, 2014 10:46 - 31 minutesThe conversation about the Web and social media skews toward a discussion of the potential for connections, and how both individuals and organizations are using the media to communicate, to form communities, and to conduct business. Lacking, for the most part, is an investigation of the design of these spaces and how design, both good and bad, encourages or provokes certain kinds of interactions. In her new book, The Social Machine: Designs for Living Online (MIT Press, 2014), Judith Donath, ...
Emery Roe, “Making the Most of Mess” (Duke UP 2014)
June 09, 2014 10:43 - 25 minutesEmery Roe is the author of Making the Most of Mess: Reliability and Policy in Today’s Management Challenges (Duke UP 2014). Roe is senior associate with the Center for Catastrophic Risk Management at the University of California, Berkeley. Roe’s book navigates between economics, ecology, and public policy. He challenges the notion that all messes are bad, and points to how public administrations can learn from messes and turn them into good messes. In doing so, public administrators can bette...
Vincent Mosco, “To the Cloud: Big Data in a Turbulent World” (Paradigm Publishers, 2014)
May 29, 2014 15:18 - 38 minutesThe “cloud” and “cloud computing” have been buzzwords over the past few years, with businesses and even governments praising the ability to save information remotely and access that information from anywhere. And an increasing number of organizations and individuals are using the cloud almost exclusively for their computing and storage purposes. The question remains, however, whether there is an actual understanding of what the cloud is, and the issues and implications that surround the growt...
Adam Thierer, “Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom” (Mercatus Center, 2014)
April 04, 2014 14:15 - 49 minutesMuch of the progress in technology today has come about as a result of innovators who did not seek prior approval from regulatory bodies and such. Yet, even with the beneficial results from innovations like the commercial Internet, mobile technologies, and social networks, a disposition exists to be overly cautious with respect to new things. Adam Thierer calls this the “precautionary principle” in his new book Permissionless Innovation: The Continuing Case for Comprehensive Technological Fre...
Pedro Oliveira, “People-Centered Innovation: Becoming a Practitioner in Innovation Research” (Biblio Publishing, 2013)
December 25, 2013 15:47 - 50 minutesPedro Oliveira provides a fascinating glimpse into his transition from academia into consultancy, with a guide for those like minded to boot. People-Centered Innovation: Becoming a Practitioner in Innovation Research (Biblio Publishing, 2013) chronicles Oliveira’s journey from his work as a clinical psychologist in Portugal, to becoming an anthropologist in the UK, and moving into the world of business and innovation. Written for a general audience, this book is a mix of case studies, theory ...
George Brock, “Out of Print: Newspapers, Journalism and the Business of News in the Digital Age” (Kogan Page, 2013)
September 27, 2013 19:28 - 40 minutesGeorge Brock approached his book about newspapers and journalism in the digital age unwilling to write another gloom-and-doom narrative about the death or decline of the industry. When he studied the historical development of journalism and current trends, he found the industry is what is always has been: volatile, evolving, and vital to society’s well being. Out of Print: Newspapers, Journalism and the Business of News in the Digital Age (Kogan Page, 2013) is an important look at the industr...
Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)
August 27, 2013 13:45 - 57 minutesIn Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarke...
Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)
July 03, 2013 13:02 - 58 minutes“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, p...
Nicco Mele, “The End of Big: How the Internet Makes David the New Goliath” (St. Martin’s Press, 2013)
June 24, 2013 06:00 - 37 minutesNicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resu...
Suzen Fromstein, “Suits and Ladders: Ten Proven Ways to Keep Your Job Safe” (Carrick Publishing, 2013)
June 13, 2013 14:22 - 35 minutesI’m Al Emid and I’m back here on New Books Network after a long absence. I had a good excuse though – I was finishing up the book entitled Investing in Frontier Markets, to be released this Fall by John Wiley & Sons and co-authored with Gavin Graham. Barring unforeseen circumstances I will be back here regularly with reviews of timely books in the investing and business categories, which I’ve covered for years as a journalist. And in the business news category, firings, layoffs and forced res...
Alec Foege, "The Tinkerers: The Amateurs, DIYers, and Inventors Who Make America Great" (Basic Books, 2013)
January 17, 2013 09:00 - 51 minutesFrom its earliest years, the United States was a nation of tinkerers: men and women who looked at the world around them and were able to create something genuinely new from what they saw. Guided by their innate curiosity, a desire to know how things work, and a belief that anything can be improved, amateurs and professionals from Benjamin Franklin to Thomas Edison came up with the inventions that laid the foundations for America's economic dominance. Recently, Americans have come to question ...
Vijay Mahajan, “The Arab World Unbound: Tapping into the Power of 350 Million Consumers” (Jossey-Bass, 2012)
August 22, 2012 18:22 - 1 hourIn The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the tremendous business potential in the Arab world, and explains what must be done to capitalize on it. H...
David Wolman, “The End Of Money: Counterfeiters, Preachers, Techies, Dreamers, and the Coming Cashless Society” (Da Capo Press, 2012)
June 08, 2012 12:31 - 58 minutesMany of us in the western world don’t rely on bills and coins as much as we used to, yet the idea of cash money is still an ever-present constant in our minds. How often have you stopped to consider the idea of what “money” actually is on a larger scale, or where our changing habits could lead us? In his book The End of Money – Counterfeiters, Preachers, Techies, Dreamers, and the Coming Cashless Society (Da Capo Press, 2012), David Wolman examines our commitment to cash, its advantages and d...
Shelley Carson, “Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life” (Harvard Health/Jossey-Bass, 2010)
March 26, 2012 12:39 - 1 hourThe creative ability of human beings is remarkable. Evidence of this can be seen in beautiful and unique works of art and music, innovations in architecture and technology, and daring new scientific theories and business practices. Even navigating the complex world we live in demands some degree of creativity. We are all creative, even if we may not think of ourselves that way, and we all have potential to become even more creative. In her new book, Your Creative Brain: Seven Steps to Maximiz...