What’s your brand's message?
NerdBrand Podcast
English - January 15, 2021 19:42 - 48 minutes - 45 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Podcast Episode 40:
We are diving into brand messages more. What is the passion, and why these are important in your business strategy.
What is a Brand Message?
When you hear this what do you think of? In our world this is the personality of your business. It’s the attitude, culture, copy on your materials (website, brochures, emails, social media, ect), and you.
So you are selling, making, doing X,Y,Z. But what do you want to say other than “want to buy some hot dogs?”
A brand message gives you your purpose (not a manufactured one, or sales pitch) but your original purpose for starting your business, and putting into language the average person, or your preferred clientele, understands without having to listen to long conversations and case studies.
The best brand message is the one where you don’t have to even perform your service, or sell your product, and others are referring to you.
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