Transformers and Brand Transformation – Hasbro Studios ReBrand to Allspark
NerdBrand Podcast
English - September 11, 2020 18:38 - 53 minutes - 49.2 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hasbro Studios to Allspark:
No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios.
“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.
What is a good reason to do a re-brand?
Changing the publics perception can be one. The other is to launch a new product or service. Using Branding and PR you can get a launchpad for your Brand to gain traction.
Things you did not know about Transformers
Having been around for 30 years, and 6 movies, what fun facts do you know about Transformers?
Examples:
Go-Bots are transformers now.
Fans got to write some dialogue for the 2007 movie.
The 2007 movie was supposed to be released In 2005 to celebrate the anniversary of the animated movie.
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