The top 5 most valuable brands for 2020 - Samsung

For this episode of the NerdBrand Podcast, our first of five episodes is about Samsung. Samsung is one of the top 5 most valuable brands in the world for 2020.
What do you think of when you hear their name? Phones? Appliances? TVs?
Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. Samsung means means “three stars” in English.
There are 3 pillars to Brand Value
1) The Brands Financial Strength
The financial return to an organization’s investors, or its profit, is a factor in a brand’s value. This is the “after-tax” profit of the brand. Not including any capital used to invest in it.
2) A Brand’s Role in purchase decisions of consumers
Purchase decisions based on the brand as opposed to price structure, convenience, or product features. Comparing brands in the same industry, or doing a study among experts can weigh in on this.
3) Brand Equity (or Strength)
How loyal are the people that buy your brand’s products or services? This is Brand Equity. Therefore, sustainable demand and profit for the future of the brand effects the Brands Value.
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