Personal Branding: Let's talk about Dwayne (The Rock) Johnson

NerdBrand Podcast

English - October 02, 2020 17:37 - 59 minutes - 55.1 MB - ★★★★★ - 2 ratings
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Previous Episode: E27: Red or Blue does it matter to you? We just like Chicken.

Next Episode: E29: How To Make Billions of Dollars and Not Advertise

Personal Branding: Dwayne (The Rock) Johnson
Marvel Movies are pushed to 2021, but the streaming shows competition is heating up. CW's shows are winding down it seems.
Marvel Streaming: Wandavision - are we seeing the House of M? Easter eggs seem to show us hints (e.g. Wine Bottle).
DC Streaming: HBO Max, and $70 million in reshoots for Zach Snyder Justice League.
Personal Branding
People don’t do business with companies. They do business with people they like.
The Rock is producing this DC movie spin off from Shazam. We’re talking about a guy that does branding well... Dwayne (The Rock) Johnson. The Rock is playing Black Adam, and the first time on the big screen, we're going to see a Hawkman.

Will Black Adam appear on streaming? Has The Rock been commissioned to save the DCCU?

Let’s think about Dwayne Johnson’s career from the fanny pack to the monster brand he is today.

Using Dwayne Johnson’s example, how does personal branding work?
What do you need to personally brand yourself?

Steps to personal Branding

Define your message and the media.
How (or what) are you solving?

Your WHY.

Make that your focus.

You HOW, or belief (NerdBrand’s is We believe everything is an ad.)

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