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How You Can Tell a Story Like Pixar for Your Brand - with Josh Suiter of The Chamber of St. Matthews
NerdBrand Podcast
English - June 04, 2021 12:00 - 1 hour - 58.1 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Guest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. Matthews
Your brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands; people expect more. Storytelling engages your audience at an emotional level to capture their attention.
Pete Docter puts it perfectly: “What you're trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you're trying to do, when you tell a story, is to get the audience to have that same feeling.”
This can work in business. Think about the common question, “tell me about your business.” Being able to tell a compelling, engaging, and consistent story initiates that relationship and makes you & your brand memorable.
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