How Brands Diversify - Part 3: Brand Evolution

NerdBrand Podcast

English - December 04, 2020 21:04 - 1 hour - 58.2 MB - ★★★★★ - 2 ratings
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Previous Episode: E35: How Brands Diversify - Part 2: Brand Dilution

Next Episode: E37: Elements of Storytelling - Part 1: Plot and Character

Brand evolution occurs in response to customer feedback. This affects the brands designs, position in the marketplace, and often staff changes.
This is not a re-branding.
Design Evolution
Not just logos. It’s the website, message, or any creative the brand makes shifts in this evolution. Design evolutions also can happen as design trends change. This can cause new talent to be introduced into the brands staff.

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